/ Problem
“The mountains of clothing waste in the Atacama Desert are so big that you can see them from space.”
– FashionChangers
An apt image to illustrate that it would be a Sisyphean task* to list the problems of the fast fashion industry.
At the top of our list is the fast pace of the industry. S/S, A/W – twice a year fashion labels advertise their latest collections – and with it the statement that you should rethink your closet twice a year.
It has become rare to find clothes that are created with the intention of resting in your closet like a treasure.
We see it a little differently. Why satisfy your needs with new clothes when multi-faceted designs can satisfy your needs timelessly? In the best case, even the needs of the next generation?
// Sustainability
/ Mission
We want to bring back the awareness of the value of clothing and the work that goes into it. We want to inspire you to question almost everything and to opt for slow independently of existing systems.
IGKU creates fashion that establishes new ways of thinking.
IGKU stands for timeless fashion that lasts for generations. So that you can rediscover yourself and your individuality in it.
/ Vision
How?
In a nutshell:
The design:
The vision behind every item of clothing is multifacetedness. Convertibility and versatility make our clothes a wild card that you can play with your changing sense of style. The clothing is made using high-quality tailoring to ensure a long service life.
The raw materials:
High-quality material is reused for a different purpose. The boundaries between “old” and “new” become blurred. We turn your father’s old leather jacket into a handbag or transform fine tights into a cocktail dress. The life cycle of existing products is extended, making the production of new goods superfluous. Carefully selected second-hand goods merge with unconventional approaches and open up a new world of sustainable couture fashion.
And that’s really fun!
/ The approaches on which our product development is based:
1 Circular economy – a model of production and consumption in which existing materials and products are shared, reused, repaired, refurbished and recycled for as long as possible. This extends the life cycle of products.
2 Upcycling – the art of using craftsmanship to transform discarded textile goods into new products that are valued and lovingly used.
3 Dead Stock – Circular Fabrics (CFS) are the result of overproduction or the remnants of high-end designer creations that would otherwise be destroyed. The basis for the concept of many fabric retailers.
4 Misappropriate – to use something in a way for which it was not intended/made.
High Fashion in Hamburg
High Fashion in Hamburg
